RECONCILIATION AND DIVERSITY INTEREST

In 1899, Colorado College publicly boasted about the new town they believed they discovered. They depicted Native People as savages and took away their land to build Colorado College. In 2019, Colorado College honors the Ute people, the original inhabitants of Colorado Springs. The college recently adopted it as a part of their mission to seek reconciliation with Native People of Colorado Springs. In the last few decades, liberal arts schools are striving to be more socially conscious because it is part of their commitment to building a "whole person." Colorado College is clearly following in the same direction.

With more time, I want to explore diversity in marketing at Colorado College. I saw changes in who the college was representing in photos of Colorado College faculty and students and I saw an increase in pages designated for students and faculty of color to express their “belonging” at Colorado Colorado. Like Hartley and Morphew, I also want to establish a clear methodology for data collection in every viewbook if I tackle this question. Because I do not have access to the 1970’s viewbooks, I would like to narrow my focus on the 1980’s to the present. While this section of my project could be the most challenging, it would be grounded in further  research. A smaller research focus would push me to identify more complex themes and support my information with secondary source material. 

Meeth, Richard.1970. “Innovative Admission Practices for the Liberal Arts College.” Journal of Higher Education 41, no. 7 (October): 535-546.